Campagna di boicottaggio Coca-Cola

USA: IL BOICOTTAGGIO DOMINA L'ASSEMBLEA ANNUALE DEGLI AZIONISTI COCA-COLA

 

 


UN REPORTAGE SINTETICO DELL'AZIONE DIRETTA REALIZZATA NEGLI USA
da www.killercoke.org 

19 APRILE 2005, WILMINGTON (DELAWARE)

Le questioni sollevate dalla Campaign to Stop Killer Coke e dai suoi aderenti hanno contraddistinto l'assemblea degli azionisti Coca-Cola che si è tenuta il 19 Aprile a Wilmington, nel Delaware.

La Coca-Cola, consapevole che per il 19 Aprile erano in preparazione azioni di protesta e messa alle strette da una campagna di boicottaggio che si estende ogni giorno di più in tutto il mondo, ha cercato di giocare due carte a sorpresa.

Primo: ha annunciato lo stanziamento di un Fondo Sociale di 10 milioni di dollari a favore delle vittime della guerra in Colombia.

Secondo: ha pubblicato i risultati di una inchiesta 'indipendente' sugli impianti di imbottigliamento in Colombia, che lei stessa ha commissionato (e pagato) alla Cal Safety Compliance Corporation (CSCC). Ovviamente dall'inchiesta risulta che 'nessuna azione disciplinare impropria è stata riscontrata contro lavoratori da parte dei supervisori e manager degli impianti. Nessuna minaccia da parte del management è stata scoperta o tentativi di attaccare e intimidire un lavoratore perché affiliato ad un sindacato, o per essere un attivista sindacale o un dirigente sindacale'.

Rispetto al primo punto, lo rivendichiamo come conquista della campagna di pressione e boicottaggio intrapresa a livello internazionale, ma poiché non sono ancora state soddisfatte le richieste principali della campagna (fine della repressione antisindacale, risarcimento integrale delle famiglie delle vittime, individuazione dei responsabili e loro condanna, accordo sindacale che ristabilisca corretti rapporti sindacali e condizioni di lavoro eque sottoposto a monitoraggio indipendente), siamo più determinati di prima ad andare avanti.

Rispetto al secondo punto, consideriamo offensivo nei confronti delle nostre intelligenze il tentativo di Coca-Cola Company di far passare come 'indipendente' una indagine condotta da una società a scopo di lucro pagata dallo stesso soggetto indagato. Inoltre vi rimandiamo alla nota dell'associazione statunitense United Students Against Sweatshop (Studenti Uniti contro lo Sfruttamento) che spiega nel dettaglio perché l'inchiesta di CSCC non è degna di alcun credito.

Insomma, le due carte a sorpresa non erano certo degli assi, e il successo delle proteste è stato sancito dal quotidiano londinese Financial Times, secondo cui "l'assemblea annuale della Coca-Cola...aveva più l'aspetto di una protesta studentesca. Il presidente Neville Isdell ha dovuto fronteggiare due ore di interrogatorio ostile da parte di azionisti attivisti...La gran parte della critica era puntata sul coinvolgimento di Coca-Cola nell'assassinio di leader sindacali in Colombia. Altre rivendicazioni comprendevano lo sfruttamento delle già scarse risorse idriche in India, pubblicità di bevande 'spacca-denti' diretta ai bambini e abuso di plastica inquinante...gli azionisti ordinari erano chiaramente irritati per l'andazzo dell'assemblea".

L'Amministratore Delegato Neville Isdell ha risposto ad ognuno dei nostri interventi con tre minuti di 'ti sbagli', 'le tue informazioni sono errate' e 'non abbiamo fatto niente di sbagliato'.

La nostra presenza all'assemblea ha ricevuto la copertura della stampa internazionale, compresi il New York Times e la Associated Press, di cui trovate qui una rassegna.


PER APPROFONDIRE

- IL FILMATO DELL'ASSEMBLEA DEGLI AZIONISTI COCA-COLA (in inglese)

- LA NOTA DELLA ASSOCIAZIONE USA 'UNITED STUDENTS AGAINST SWEATSHOP' SULL'INCHIESTA DELLA CSCC (in inglese)

- LA RASSEGNA STAMPA (in inglese)


WebIndia123.com
,
"Shareholders accuse Coca Cola of misleading them on adverse India report," April 23, 2005
Leggi l'articolo

The New York Times, "Coke Finds Its Bright Spots in Faraway Places," By MELANIE WARNER, April 20, 2005
Leggi l'articolo

Financial Times (London, England), "Flat Coke," April 20, 2005
Leggi l'articolo

Atlanta Journal-Constitution, "Coke's day a mix of profits, protests," By Scott Leith, April 20, 2005
Leggi l'articolo

The News Journal (Delaware), "Being heard in Wilmington:Shareholders meetings bring city recognition, revenue - and protesters," By LULADEY B. TADESSE, April 20, 2005
Leggi l'articolo con foto (di Vanessa Codabac della Hofstra University e Ryan Bates della University of Michigan)

CJAD (Quebec, Canada), Associated Press, "Coca-Cola Co. pledges to change perception of its practices abroad,” BY HARRY R. WEBER AP BUSINESS WRITER, April 19, 2005
Leggi l'articolo

- IL REPORTAGE COMPLETO DELL'INIZIATIVA (in inglese)

Students from colleges as faraway as Queens University, Canada; Smith College, Massachusetts, and the University of Michigan came to participate in the annual meeting, as well as campus representatives from New York University, Georgian Court University, Hofstra University, Union Theological Seminary, Rutgers University and Swarthmore College.

Organizations present at the meeting included the Campaign to Stop Killer Coke, United Students Against Sweatshops, the India Resource Center, the Polaris Institute, the Campaign for a Commercial-Free Childhood and Corporate Accountability International.

We began the day with a colorful and spirited demonstration outside the Hotel Du Pont (see photos on this page). Those of us with proxies, entered the hotel for the meeting which began at 10:30 am – more than 20 of us. Our proxies were checked and approved at a desk and then we had to go through metal detectors and relinquish our cell phones, cameras and leaflets, before entering the meeting hall. In fact, security would not allow any other shareholders into the meeting with campaign literature that they had received from us outside the hotel.

Police and security were present in large numbers, but in a way that raises serious civil rights questions. Campaign Director Ray Rogers had been earlier informed that there would be a heavy presence of police, both uniformed and in plainclothes with visible police badges, and a paddy wagon nearby. When informed of this, Ray asked the lieutenant if the City was paying the police this year. He was told that none of the police, either uniformed or in plainclothes, were being paid by the City of Wilmington. They were all being paid by the hotel/Coca-Cola. (Last year, Ray was assaulted by hotel security as he was speaking. He was threatened with arrest and removed from the hotel by people who identified themselves as police, but who, in fact, were not on duty and were not being paid by the City.)

Coke CEO Neville Isdell opened the meeting by discussing Coke’s financial situation and then spent a long time speaking about Colombia: We all choked when Isdell described himself as a former student activist. He said: "As a former student activist, I came to the Colombia issue with an open mind…But ultimately I came to the conclusion that the allegations are not true." And he backed up his position with a description of the Cal Safety investigation, which was paid for by Coca-Cola. Cal Safety is a Los Angeles-based corporation whose monitoring practices have been completely discredited in articles in publications, such as the Los Angeles Times, Business Week, a book, "Monitoring Sweatshops" by Dr. Jill Esbenshade, and a recent analysis in a statement by United Students Against Sweatshops (USAS) (Read USAS Statement).

Campaign Director Ray Rogers ridiculed the Cal Safety report as “tantamount to the fox guarding the henhouse…I'm sure Coca-Cola paid them a lot of money to buy their allegiance, as many other corporations do.”

The next item on the agenda was the election of the Board of Directors. At that point shareholders’ and proxy holders lined both sides of the auditorium at the two mikes set up for the audience to speak – almost all of whom were supporting our positions – about a dozen on each side of the room.

Three sensitive issues were immediately highlighted – Colombia, India and Coke’s undermining the health of children:

Ray Rogers was the first to speak. Each speaker was given three minutes, according to Isdell’s Rules of Order, with a very large digital clock in front counting down from three minutes. Isdell noted that he would also abide by the time limit, although he could speak following every speaker from the floor.

Ray started out by challenging Isdell to a head-to-head debate as a response to Isdell’s stream of misinformation. Of course, Isdell turned him down: “I get many of those (requests) and I respectfully decline that at this point in time."

Ray continued by asking what Coke directors were going to do “to stop the growing movement worldwide by colleges, universities and high schools, labor unions, human rights groups and others from banning Coke products from their facilities and functions.” He went on to highlight the campuses and unions that have banned Coke products.

He ended by stating “Mr. Isdell, I thought Dasani tap water was one of the biggest frauds perpetrated on the public, but your recent bogus report by Cal Safety takes the cake! Coke obviously paid a lot of money to this company like it does to many of its executives to hide and cover up Coke’s crimes and misdeeds and to keep their mouths shut.”

Next was Amit Srivastava of the India Resource Center who talked strongly about the water situation in India. He stated “In a country like India, where over 70% of the population still makes its living from agriculture – if you take away their water and you poison their land, that is a sure recipe for disaster…” He went on to say that leaders in one Indian village have refused to allow a Coca-Cola plant there to reopen after its being closed for over a year. The village council will not renew the license of the company because the company is depleting the village water supply.

Third was Josh Golin of the Campaign for a Commercial-Free Childhood who spoke about Coke’s products and their connection to childhood obesity and its attendant health problems. Josh finished by stating:

“It is past time for Coca-Cola to stop undermining parents’ efforts to raise healthy children and:

“Publicly acknowledge that some of Coca-Cola’s products are contributing to health problems for children;

“End all marketing aimed at children – including Coke toys, product placement, tie-ins with children’s media, and in-school marketing.

“Stop lobbying against policies that would help combat childhood obesity.”

Numerous students and members of the other participating organizations also took the mikes and strongly and confidently challenged Coke for many of the same things. Student Jon Petkun, representing Swarthmore College’s 58,000 shares of Coke stock, asked “how board managers will address this problem given that activists around the world and Campaign members do not trust Cal Safety’s inquiry…?”

Nafisah Ula of the University of Michigan’s Campaign to Kick Coca-Cola Off of Our Campus, a coalition of 20 student groups, comprised of over 5,000 students, including 1,700 members of the graduate student union, stated: “Our campaign is not swayed by this false and misleading Cal Safety report. Cal Safety is not an independent monitoring company…”

Sam Hirsch, chair emeritus of the New York State Labor-Religion Coalition criticized the poor methodology used by Cal Safety in questioning workers: “If I were asked in that environment, even if the group is honest, as you may state, which I question anyway,” Sam said, “I would never respond knowing that if the word got out that I said something bad about it (the company), I would become the next target.”

Isdell was consistent —“You’re wrong. We’ve done nothing wrong! Your information is faulty.”

At some point, Isdell arbitrarily cut off discussion leaving numerous speakers standing in line and then tried to move on to another issue.

Vanessa Cudabac, student at Hofstra University, took the mike and began speaking about Colombia and the Campaign at Hofstra. Isdell interrupted her to get her back on his agenda. Vanessa bravely remained firm and ignored him. She continued: “People at Hofstra University are disgusted at the Coca-Cola Co.” Vanessa stated that Hofstra stands in solidarity with victims in Colombia, India, and children doing child labor in El Salvador. She finished by saying that the campaign is committed to getting Coke off campus and to “make sure our university is no longer defiled by the Coca-Cola name.” In the two days following the meeting, Hofstra students voted in a referendum to support the removal of Coke from campus and passed it.

Illai Kenney, a national coordinator for Black Youth Vote working with the Corporate Accountability International contingent, talked about Coke’s “irresponsible practices in India.” She said that “water is not a luxury; water is a human right…access to water is a life and death issue…Your practices there are wrong and they must stop.”

Isdell then moved on to the shareholders’ resolutions. The first was a request by the New York City retirement systems, the New York City Employees’ Retirement System and the New York City Teachers’ Retirement System, that The Coca-Cola Co. “sponsor the sending of an independent delegation of inquiry to Colombia to examine the charges of collusion and anti-union violence that have been made against officials of Coca-Cola’s bottling plants in that country, and that the delegation includes representatives from U.S. and Colombian human rights organizations.” New York City pension funds representative Patrick Dougherty spoke in support of the resolution, representing 6.6 million shares of Coke.

In his statement, Dougherty noted that “allegations made against Coca-Cola bottlers in Colombia have led to negative publicity, lawsuits, public protests and widespread calls for consumer boycotts of Coca-Cola products.”

Isdell recommended a vote against the resolution.

Emma Roderick, a student from Smith College, spoke to the motion and criticized Cal Safety’s inability to uncover abuses in a California factory where Chinese workers were kept under conditions of slavery. Emma noted that Cal Safety’s methodology was “flawed,” including the number of hours spent on their “investigation,” the lack of privacy during interviews done on the factory floor and the fact that Cal Safety warned the company ahead of time when they were coming. Emma said to Isdell: “You keep talking about trying to change people’s perceptions about what’s going on in Colombia. but actually (you must) change what’s going on in Colombia.”

A Teamster, Ed Weber, who worked for Coke for 31 years and is now working for Teamsters Local 812 in New York representing 2,000 Coke workers, brought up the Colombian situation, the campus boycotts and its impact on Teamster jobs and families. He said to Isdell: “Your unwillingness to work with the Colombian union and protect union workers that produce our products threatens to decrease our bottom line and my livelihood. As top executives come and go, my family’s security depends on the success of our company. When will you address the needs of Coke workers in Colombia so that our company can get back to business? Something needs to get done.”

The International Brotherhood of Teamsters submitted a resolution to seek shareholder approval for future severance agreements with senior executives. The Teamster reading the resolution, Carin Zelenko, noted that executives leaving the company regularly get huge compensation packages whether or not they have performed well.

Corporate Accountability International’s Gigi Kellett said: “Ensuring that people have access to water is an emerging global crisis. In draining water from communities for soft drinks and bottled water, Coke is an industry leader that threatens this very basic human right. The soft drink giant gets away with these irresponsible and dangerous actions because of its political and economic clout. Our members are joining with people around the world to reject Coke’s abuses.”

After the business session, Isdell took a few questions and comments. Tony Clark of the Polaris Institute was first. Tony addressed the issue of plastic bottles used for Coke’s products and Coke’s connection with Dow Chemical and the plastics industry. He noted that these bottles are made up of a combination of fossil fuels and toxic chemicals. They get thrown away and end up in landfills where they seep into the ground water systems and contribute to greenhouse gases and climate change. The leeching from the plastic and chemicals back into the water may create liability issues that the company must address. Tony finished by calling for the removal of the Dow Chemical representative (J. Pedro Reinhard) from the board, the need to find a substitute for the plastic and to, at least, make the bottles of recyclable materials. It should be noted that the Campaign to Stop Killer Coke has targeted Reinhard in Canada.

Karl Flecker, also of the Polaris Institute, spoke about Coke’s lack of “integrity,” pointing out that they take potable municipal water and sell a refiltered product at a price thousands of times higher than the raw water. He continued that they claim that they use a sophisticated purification process, reverse osmosis, when the professionals in the field consider the process so inexpensive that they give it away free and make money on the filters. Finally, he ridiculed Coke’s recent Dasani water commercials. “You’re missing the mark, Neville.”

Jim Fassett-Carman of Corporate Accountability International spoke about the resistance movement in India against The Coca-Cola Co. He said that Coca-Cola’s practices are devastating people’s lives in India.

At the end of the day, quite a few participants were not able to speak, including Ranjit Matthews from Union Theological Seminary, which a week earlier had made a decision to ban Coke products from its campus. Also left standing in line at the microphones were Dave Hancock from New York University and Amy Bahruth from Rutgers University, two of the nation’s largest campuses where highly-visible campaigns continue to ban Coca-Cola products.


 

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